EvEn intElligEnt pEoplE CAn FAil
1 thE striking thing ABout thE innovAtors who suCCEEDED in mAking our moDErn worlD is how oFtEn thEy FAilED． &nBsp;turn oil A light，tAkE A photogrAph，wAtCh tv,sEArCh thE wEB，jEt ACross thE pACiFiC oCEAn． &nBsp;tAlk on A CEllphonE(手机)． &nBsp;thE innovAtors who lEFt us thEsE things hAD to FinD thE wAy to suCCEss through A mAzE(错综复杂)oF wrong turns． &nBsp;
2 wE hAvE just CElEBrAtED thE 125th AnnivErsAry oF AmEriCAn innovAtor thomAs EDison’s suCCEss in hEAting n thin linE to whitE，hot hEAt For 14 hours in his lAB in nEw jErsEy，us． &nBsp;hE DiD thAt on oCtoBEr 22． &nBsp;1879． &nBsp;AnD FollowED up A month lAtEr By kEEping A thrEAD oF Common CArDBoArD Alight(点亮着的)in An AirlEss spACE For 45 hours． &nBsp;thrEE yEArs lAtEr hE wEnt on to light up hAlF A squArE milE oF Downtown mAnhAttAn，EvEn though only onE oF thE six powEr plAnts in his DEsign workED whEn hE turnED it on，on sEptEmBEr 4，1882． &nBsp;
3 &nBsp;“mAny oF liFE’s FAilurEs”thE suprEmE innovAtor sAiD． &nBsp;“ArE pEoplE who DiD not rEAlizE how ClosE thEy wErE to suCCEss whEn thEy gAvE up”BEForE thAt mAgiCAl momEnt in oCtoBEr 1879． &nBsp;EDison hAD workED out no FEwEr thAn 3． &nBsp;000 thEoriEs ABout ElECtriC light． &nBsp;But in only two CAsEs DiD his ExpErimEnts work． &nBsp;
4 &nBsp;no onE likEs FAilurE，But thE smArt innovAtors lEArn From it． &nBsp;mArk gumz． &nBsp;thE hEAD oF thE CAmErA mAkEr olympus AmEriCA inC． &nBsp;AttriButEs somE oF thE CompAny’s suCCEssEs in tEChnology to unDErstAnDing FAilurE． &nBsp;his populAr phrAsE is：“you only FAil whEn you quit”
5 ovEr two CEnturiEs,thE most Common quAlity oF thE innovAtors hAs BEEn pErsistEnCE thAt is AnothEr wAy oF sAying thEy hAD thE EmotionAl ABility to kEEp up whAt thEy wErE Doing． &nBsp;wAlt DisnEy,thE FounDEr oF DisnEylAnD，wAs so BrokE AFtEr A suCCEssion oF FinAnCiAl FAilurEs thAt hE wAs lEFt shoElEss in his oFFiCE BECAusE hE CoulD not AFForD thE us$1． &nBsp;50 to gEt his shoEs From thE rEpAir shop． &nBsp;pionEEring CAr mAkEr hEnry ForD FAilED with onE CompAny AnD wAs ForCED out oF AnothEr BEForE hE DEvElopED thE moDEl t CAr． &nBsp;
6 FAilurE is hArDEr to BEAr in toDAy’s opEn,ACCElErAtED worlD． &nBsp;hArDly Any innovAtion works thE First timE But An impAtiEnt soCiEty AnD thE mEDiA wAnt instAnt suCCEss whEn AmEriCAn musiC AnD moviE mAstEr DAviD gEFFEn hAD A DiFFiCult timE，A CritiC sAiD nAstily thAt thE only DiFFErEnCE BEtwEEn gEFFEn rECorDs (gEFFEn’s CompAny)AnD thE titAniC(thE ship thAt wEnt Down) wAs thAt thE titAniC hAD BEttEr musiC． &nBsp;ACtuAlly，it wAsn’t． &nBsp;AFtEr Four yEArs oF lossEs． &nBsp;gEFFEn hAD so mAny hits(成功的作品)hE CoulD AFForD A ship As Big As thE titAniC All to himsElF． &nBsp;